Track chairs: Simona Naspetti, Teresa Del Giudice
The understanding of consumers’ attitudes towards organic food is a prerequisite for a demand driven development of the organic sector. In a context of tumultuous cultural and societal changes traditional themes like concerns for food safety and security, environmental issues and animal welfare live together with new patterns and experiences for food consumption, attention to the holistic performance - hedonistic, societal and environmental - of organic food, and continuous innovation in business solutions.
Communicating the presence of the attribute related to safety and security, environmental issues and animal welfare is not sufficient. In this scenario, certifications and labels have to be planned and designed to get both the attention and consumer trust to be effective. Otherwise, skepticism overrules the effectiveness of quality labels.
We welcome theoretical and empirical contributions from researchers and practitioners on themes related to this specific track. All contribution should provide results relevant for the development of the organic sector. Themes related to this track include, but are not limited to:
- Innovative business solutions and best practices to meet high quality standards for organic food
- Credence attributes, consumers trust and sensory expectations in organic food market
- Health claims and sustainable labelling of organic food products
- Organic+ food products
- New business models supporting job creation and job retention in organic supply chains
- Gender issues in organic farming